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LoyaltyPlays is a digital currency that unlocks digital entertainment purchases for your loyalty members worldwide, all under your brand.
14.8 x higher value for digital entertainment purchases
Even those with points and miles worth only $1-2 USD
From the most popular entertainment brands
GLOBAL VIDEO GAME MARKET
3.2 billion people played games in 2022
STREAMING MUSIC MARKET SIZE
GLOBAL PAY TV MARKET SIZE
LoyaltyPlays is a digital currency that, like fiat currencies such as the Euro or USD, is accepted as a payment method. It empowers loyalty program members to consolidate their low-value or expiring points and miles from multiple programs into a single, high–purchasing power currency.
With LoyaltyPlays, users purchase the most popular digital entertainment, including music, pay TV, video, and mobile games at any digital entertainment point of sale worldwide.
Your loyalty program directs members to join LoyaltyPlays as their exclusive digital entertainment reward provider.
Members create a LoyaltyPlays account, in which your program is the primary loyalty program for your members.
Members redeem their LoyaltyPlays digital currency with your program's points or miles.
Members directly purchase their favorite digital entertainment by using their LoyaltyPays currency at checkout.
As their primary loyalty program and exclusive entertainment reward provider, your program sends thank-you messages to your loyalty members after each purchase.
The average adult in Western markets belongs to 14.8 different loyalty programs.
Members redeem LoyaltyPlays digital currency from multiple loyalty programs to top -up their LoyaltyPlays account balance.
Members enjoy the highest possible purchasing power with LoyaltyPlays.
Your loyalty program rewards all members, regardless of the balance in their account. Even those with as little as $1-2 USD worth of points or miles.
With LoyaltyPlays, your members make high-volume, low-cost, and high-value in-app purchases in the App Store and Google Play for their favorite mobile games.
In-app purchases are the primary source of revenue for the world’s largest and most successful mobile game companies.
In the checkout of the most popular digital entertainment brands, consumers choose LoyaltyPlays Play-for-Free. They will use their existing LoyaltyPlays account, or if they don't have an account yet, they create a new one and choose your loyalty program as their primary loyalty program.
Member creates a LoyaltyPlays account and chooses your loyalty program as their primary loyalty program.
GDC
20 – 24 March 2023
Mega Event
25 – 26 April 2023
Money 20/20 Europe
6 – 8 June 2023
Gamescom
23 – 27 August 2023
Loyalty Awards
9 – 11 October 2023